Overview
This design captures the duality of Dracula, blending his human elegance with his dark, monstrous side. Inspired by Bram Stoker’s novel, the bag and tag incorporate carefully selected quotes and typographic illustrations to reflect his layered persona. The result is a bold, thematic packaging design with a strong narrative.
The Flat Layout
The flat design is the foundation of this piece, displaying all the elements laid out before assembly.
The Tag
Each side of the tag emphasizes Dracula’s duality:
- Human Side: A light background, refined typography, and an elegant Dracula quote evoke his sophisticated, mysterious persona.
- Monster Side: A dark background, bold red accents, and warped, blood-like text convey his menacing, otherworldly side.